Friday, March 12, 2010

Are You Inundated by Useless Information?

Do you spend more time cleaning out your email than you used to?

The other morning I found myself clicking “delete” for more than an hour. My right hand was killing me. My brand new wireless mouse is worn out. Delete… delete… delete… I am now down to 500 remaining emails that I no longer have the energy to delete. They’ll have to sit there in my in-box for awhile longer I suppose.

And to think that I consider 500 emails “manageable.”

When I first started working I only had office email and the “World Wide Web” was only available on one computer which no one used, because management would think you were slacking off and should be sitting at your cube... looking busy. I remember being told by an IT guy that I was sending too many interoffice emails—and the inference was I wasn’t doing my job!

At the time, I may be sent 100 emails in a week. Who would’ve thought more than a decade later, that society would be using iphones, blackberries, laptops the size of books so that we could all keep up with the vast amounts of needless information that we all think will change our lives?

I can promise you I wouldn’t have believed it if you had told me one day I’d be cleaning out more than 1,000 emails on my Yahoo account. I would’ve told you that you were crazy.

As it turns out, I’m the one who’s crazy. Why? Because I’m cleaning out my email when I could be out enjoying that day or actually “talking” to a friend I haven’t talked to in awhile …you know ... on the phone!

Need to Know vs. Nice to Know

I remember when cleaning out my email meant mostly deleting old jokes passed along from friends that provided a good laugh at the time. Now I find myself deleting email, links, coupons I’ll never use and Facebook updates from friends of friends that I’ve never even met.

I’ll admit I may have given my email address to a store for coupons, or signed up for a particular blog or listserv hoping to “better” my life only to find myself inundated with useless information that will have no affect on my life, my family, my dog... or my dog’s happiness. (Example: Dog.com sent me an email last month suggesting I send her a “Valentine” Really? All she wants is the occasional belly rub and the chance to chase a squirrel once in a while.)

So I delete and delete and delete, thinking once I hit delete I’m done with it. Or, so I thought…

Subscribing to Unsubscribe

Have you ever tried to unsubscribe to a email message/list? Seriously, it's like you have to have to had a perfect SAT score to get off some of these lists! Not only do you have to scroll down to the bottom of the message, you then have to read the 2-point type in order to figure out where to find the “unsubscribe” button.

Once you click—-they send you ANOTHER email hoping that you’ve changed your mind! And if you don’t confirm that you do want to unsubscribe in that email, guess what? You’ll immediately get another email from "Company X" telling you to buy "Product X" that guaranteed to make you beautiful, successful and happy…if you buy it before Midnight tonight.

Who am I, Cinderella?

When I take a step back and look at my life, I’m amazed at how inundated I am with absolutely useless information. It’s everywhere. Radio… TV… Internet. I’m getting to the point where, if you consider yourself a good friend, family member, or colleague and need to get my attention about something important (like life or death) do not email me. Call me.

Maybe I’ll answer.

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